I don't think chipotle claims to be healthy all the time. The reality is, you can have a perfectly "healthy" and low calorie meal at Chipotle if you want. But aside from that, yah the thing is a calorie bomb - but is a calorie bomb with some of the best ingredients $6-8 can buy. I don't think "healthy" means "skinny food" or "diet food". I think it means that food can be good for you AND taste delicious. I think I'm super defensive about Chipotle because I love it, it's a Denver original, and did I mention I love it? I like that the ingredients aren't so terrible. Example: When I go to Chipotle at lunch - I get some barbacoa bomb with white rice, cheese, sour cream, and usually have a side of chips. Is that "healthy"? no. The cheese and sour cream and super salty meat is probably not the best thing for my waist line. The lady I go to lunch with on most days, gets a bowl, light on rice, occasionally chicken, light cheese, no sour cream, and occasionally guac - I don't care who you are - that's down right healthy. A guy I regularly eat with gets the chicken salad. Chipotle is what you make it. You can make the "steve special" gut bomb, or something a lot more "healthy" - and all for around $7.