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comment by mk
mk  ·  4521 days ago  ·  link  ·    ·  parent  ·  post: Digg sold for $500,000 but its not quite bad news
    Are there any examples of social networks that saw their user-base demolished, but were able to turn it around and get them to return en masse? There must be a significant example or two, but I'm coming up blank.

I can't think of any.

It's interesting to see the comments on Digg about this.

I never used Digg, so I don't know the whole story, but it was pretty obvious that their v4 roll-out was a huge mistake.

EDIT: The discussion on HN is far more interesting than the one on Digg.

EDIT2: This discussion on Reddit is interesting too.





ruhsler  ·  4520 days ago  ·  link  ·  
reddit played a big part in its demise
mk  ·  4520 days ago  ·  link  ·  
Yeah, I remember the influx of new users when Digg v4 rolled out. IMO the tech media didn't really give Reddit a fair shake before that. Reddit was very successful in its own right, but they often mentioned it as if it were a lesser Digg.
eks  ·  4520 days ago  ·  link  ·  
Aaaaaaaaaaaaand Digg v4 greatly increased the downward spiral of reddit...
mk  ·  4520 days ago  ·  link  ·  
IMO it wasn't just that influx of users, but the new treatment that the tech press started to give Reddit that opened it up to a more general audience.

More cynically, it may also have been media puppet accounts that were chasing the eyeballs from Digg to Reddit.

ecib  ·  4520 days ago  ·  link  ·  
I wish I could argue this wasn't true. Let's just say that after the V4 rollout I became intimately acquainted with the art of pruning subreddits...
thenewgreen  ·  4521 days ago  ·  link  ·  
I like HN, it's definitely a solid place. So what were they buying with the 500k? Not a user base, is it just for the brand equity? Oh..., think about how many websites out their already have the "submit" bookmarklet for Digg... that alone is worth some $
ruhsler  ·  4520 days ago  ·  link  ·  
that's a good observation there not buying digg they are buying the infastructure