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Yeah, I remember the influx of new users when Digg v4 rolled out. IMO the tech media didn't really give Reddit a fair shake before that. Reddit was very successful in its own right, but they often mentioned it as if it were a lesser Digg.
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IMO it wasn't just that influx of users, but the new treatment that the tech press started to give Reddit that opened it up to a more general audience.
More cynically, it may also have been media puppet accounts that were chasing the eyeballs from Digg to Reddit.