10ml is good for a week or so. That's at 10% nicotine strength. 125ml of nicotine fluid is under $10 retail. So you go from a pack a day at $3 a pack (plus $3-4 taxes depending on the state - but Marlboro sees none of that) to $10 across four months. Sure, you can buy more expensive fluid, but we're still in the land of ridiculous reduction in expense. Nope, they can take the pure shit leaves. Even the $40 ones fry after six months. And people lose them. Dont the real benefice come from the recharge ?
Even the chemist need the sweet sweet tobacco leaves.
The electronic-cig ? You need one every other years.
But from the get go, I dont get the argument: There is no taboo abour e-cig, everyone want them, buy them, and talk about how cool and safe they are.
So ok, it's a Chinese market, and Marlboro will loose money with e-cig. So basically your argument is that West Tobacco company are against e-cig. In Europe we had a brief light ban on e-cig at its debut. But people bough them anyway, and now it's sold everywhere legally. A search for another term show how cool vaping is Not saying that Marlboro didnt care about e-cig. But they loose their Public Relation mojo compared to their former promotion of normal cig in face of lung-cancer proofs.