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So ok, it's a Chinese market, and Marlboro will loose money with e-cig. So basically your argument is that West Tobacco company are against e-cig.

In Europe we had a brief light ban on e-cig at its debut. But people bough them anyway, and now it's sold everywhere legally.

A search for another term show how cool vaping is

Not saying that Marlboro didnt care about e-cig. But they loose their Public Relation mojo compared to their former promotion of normal cig in face of lung-cancer proofs.