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TLDR:
Intro =
Informal social connections and friendships are turned into possible instruments of powerSocial as Marketing =
People will take more pleasure in buying things if the experience blend with friendship and gift-exchangeCitizen as free Marketeur =
The most valuable trick, from a marketing perspective, is how to induce individuals to share positive brand messages and adverts with each otherLoneliness as Sickness =
Problems such as obesity, poverty and depression, which so often coincide, locking people into chronic conditions of inactivity, are contagiousSocial media addiction =
social media is the experience of social life (no loneliness), stripped of all its frustrations and obligationsBack to socializing =
digital media facilitate an egocentric model of connectivity. Pubski instead