by ooli

TLDR:

Intro =

  Informal social connections and friendships are turned into possible instruments of power

Social as Marketing =

   People will take more pleasure in buying things if the experience blend with friendship and gift-exchange

Citizen as free Marketeur =

  The most valuable trick, from a marketing perspective, is how to induce individuals to share positive brand messages and adverts with each other

Loneliness as Sickness =

  Problems such as obesity, poverty and depression, which so often coincide, locking people into chronic conditions of inactivity, are contagious

Social media addiction =

  social media is the experience of social life (no loneliness), stripped of all its frustrations and obligations

Back to socializing =

  digital media facilitate an egocentric model of connectivity. Pubski instead