That logo looks like someone is installing a lampshade over a pregnant woman. Have you considered more descriptive / abstract names? A word that sounds comforting because it looks like comforting words but doesn't mean anything. P.S. Maybe this neat lil' PDF can help a bit.
Not only am I going to scrutinize that neat li'l PDF like I'm gettin' paid, but through reciprocal work I've ended up getting a $1500 digital strategy workshop for free, as well as consulting with the guy who runs it. So all is not lost, despite the fact that our company is about to be... something else. More drinking shall be necessary, methinks.
I've never been a fan, actually. If I'm going to mix Kahlua I'll generally throw a little tequila in it and drink it on the rocks. Otherwise I'll drink it on the rocks. If I want a milkshake I'll drink a milkshake. (I never want a milkshake) I recognize that my disdain for White Russians upsets the Dude-like order of the Coen brothers universe, but I've never cared much for the Coens either.
The Internet tells me it's called a " Brave bull". I call it "tequila and kahlua." They also want silver tequila. I usually use whatever rotgut I have on hand, which is often Cazadores, occasionally Hornitos.