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thenewgreen · 3744 days ago · link · · parent · post: Rep. Dingell calls out colleagues who supported ALS funding cuts for hypocritical ice bucketing
I'm sitting in a restaurant and the table next to me is having a heated debate as to whether or not to use icebucketing to help their charitable organization. #badidea
I'm all for the funding of research about the ailment du jour, but this just seems like a wildly popular chain letter in video/social media form. I bet some marketers were watching those stupid "ice-cream coning" videos from McDonalds and thinking, we gotta get in on this! People love uploading videos of themselves doing wacky things! I wonder what organization will use this phenomenon next. Meme marketing? I don't even know if it has a name.