I've had pappy's. I had it back when it was $18 a shot at a spot that hit you for $14 a shot for Woodford. In my humble estimation, it was about $2 a shot better than Woodford.
It's like $450 a bottle now.
I know a dot-commer who bought six cases and drank them in one extended nine-month bender.
So much ridiculousness.
“When it comes to our bourbon, the angels are very greedy,” Van Winkle observes.
You can say that again! Jesus!As the whiskey ages, it evaporates volume through the wood—10 percent the first year and 4 to 5 percent each subsequent year, an attrition known as the angels’ share. On a twenty-three-year-old barrel, the angels’ share is about fifty gallons out of the original fifty-three, which partly explains Van Winkle 23’s heart-stopping expense.
Whiskey is one of those things I'd like to enjoy but don't. I have tried it a few times but always found myself thinking "How the hell do people enjoy this". Is it like new music? Do you need to sample it enough times, acclimatize to it, before you can start to enjoy it? Whatever about that I respect this guys approach:
“I don’t need a ton of money. I’m comfortable. Why get bigger? I mean, yeah, I guess I’d like to have a jet to fly around in, but things like that just complicate your life.”
That's the secret to happiness right there, finding joy in what you have and not caring about what you don't have.
Their [motto] says it all,” adds Brock, citing a creed stamped on a plaque that Pappy hung at the entrance of the Stitzel-Weller distillery: “‘At a profit if we can, at a loss if we must, but always fine bourbon.’ If more people looked at their business models that way, America would be a much cooler place to hang out.”
I can't argue with that. b_b, next time we are hanging out, let's order some neat at a bar (if we can find one) that has it and see what's what.