I do think much of it is a generational thing. There is real opportunity there.
1) Find it on Netflix, which I pay for, so they're getting my money. If that fails 2) Try Hulu, which they're using an ad model for, so they're getting my money. If that fails 3) Try Amazon Prime, which I pay for, so they're getting my money. If that fails Fuck 'em. They had three chances at my money, two more than their model has ever provided before. If they can't figure out how to take my money when I've given them three chances, they can piss up a rope.
Have you seen the preview for Titanic 3D? Its starts with a black screen and the words "The greatest movie ever made" appear on screen before the song starts. Its enough to make you burst into tears (of laughter and disgust).
http://www.reddit.com/r/reddit.com/comments/a1z5d/dear_media... Law is rarely innovative. Hollywood less so, astoundingly enough. So what you're looking at is a culture that has fought tooth and claw against every technological innovation since the advent of television, combined with royalty and licensing law that dates back to the gramophone (http://www.reddit.com/r/WTF/comments/9w8xb/this_is_getting_r...). Simply put, to apply the common-sense approach that every consumer, every producer, and every business knows is the right way to do things, it will be necessary to scuttle 90+ years of legal precedent and start over from scratch. And now you know where SOPA comes from. It's not that Hollywood is evil - it's that they need to build in the next 90+ years of profit now, and they want to keep making the same money they're used to. This really is an existential struggle for major studios, and you can't expect them to go quietly.