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Yeah, the question is: What's in it for them under the current system? Do they think we're going to magically resurrect Blockbuster Video? I would pay double, maybe even triple what I currently pay for Netflix if their content were unfettered. Or maybe they're just waiting to re-release all of the old movies in 3D and think that we won't be interested if we can watch them at home.
Have you seen the preview for Titanic 3D? Its starts with a black screen and the words "The greatest movie ever made" appear on screen before the song starts. Its enough to make you burst into tears (of laughter and disgust).