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thenewgreen · 4113 days ago · link · · parent · post: Week In Tech: The Problem With Advertising Technology
How is this anything new? Why should tech companies exist under a different set of rules from other industries? I watched the first two ads and they seem pretty effective. It's not the marketers job to tell you everything about the product, it's the consumers responsibility to dig deeper. It's the marketers job to captivate, and using your chief competitor as a target is an effective way to do this.