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- Structurally then, the American cloud is an assemblage of interconnected Hamiltonian cathedrals, artfully concealed behind a Jeffersonian bazaar. The spatial structure of this American edifice is surprisingly simple: a bicoastal surface that is mostly human-habitable bazaar, and a heartland that is mostly highly automated infrastructure cathedrals.
- Like A&P’s George Gillman before them, modern marketers must synthesise a narrative out of thousands of instrumental interactions with distant artificial realities, humanising them for incorporation into the Jeffersonian bazaar. The process is not cheap, which explains why Whole Foods offers a far more compelling bazaar illusion than Costco. Those who want a more seamless illusion must pay more.