I think that in regard to advertising and idealization, you are correct. There are countless reports of how forms of media put forth unrealistic ideals of physical beauty and desirability and how that negatively affects people in a multitude of ways that I think, could legitimately be seen as abuse if only the context were different.

What's interesting to me is that people are aware of many more reasons not to have sex these days, including unwanted pregnancy, the pursuit of a career and antibiotic resistant STDs and STDs, not to mention HIV and AIDS. Because of this, I think many people are actually having less casual sex than in some prior decades, especially in Western countries.

This is part of what I was getting to in my other response to this post. There is a lot to think about in regard to sex and as someone who really enjoys sex, that makes me a bit sad. Sex to me, should be solely about feeling completely alive and in the moment in an instance of physical, mental and at best, emotional connection with another person. But by building sex up as this grand, reality shattering thing, I think, robs sex of some of its actual power. I haven't cared much for the majority of the casual sex I've had, but I do wish that sex in general could be more casual, that is to say, less of an ordeal.