I think that is the crux of the issue. People want tools more than they want an experience. In fact, IMO that has a lot to do with Google's success. They build tools to solve problems that people have. From the beginning, I was wary that Google+ would mean the death of this aspect of Google; I'm not sure if it will be the case or not. They walk a fine line with the Google Account. Facebook doesn't seem like a place that addresses needs that I have, and since they went public, I think they have grown only more concerned about revenue. Google has had some success keeping shareholders off of their backs in terms of management style, but I think that's only because they have gobs of money that gives them the freedom to experiment.What I'm tired of is services that are trying to be all-in-one solutions to the everyday internet.