Great find B_C. This question: Now I want to ask you — how much do you create compared to how much you consume?
would be a good one to take to the community. There are many ways of creating. -- there's look-at-me-aren't-I-smart creating and there's I-will-feed-you creating. The article doesn't particularly differentiate between the two. I guess there's also "I will listen to your poetry to support you" kind of consuming and "I will eat junk food and watch all the Star Wars movies this weekend kind of consuming." (I'm not criticizing the article, just widening the gyre.)
I'm sure the argument is that any consumption that requires no output from the consumer is negative. If consumption benefits the consumer in that it serves as a catalyst for creative thoughts, then consumption in that regard is positive. I guess it depends on the not only the type of consumption, but also the consumer's response.