Jobs told him he had finally "cracked" television -Good, someone needs to. It's a horrible medium right now and is terribly inefficient. My favorite part of piece was this though, "While it's nice to imagine creating whole new markets, most new markets come from old markets. The money has to come from somewhere. It is why one of the most compelling pitches I can hear -- venture capitalist hat on -- is how some hot young company is going to grow by shrinking another market. That's the way it works, not money from off-planet". -I work with businesses all the time that think they have no competitors and have a completely unique product. The businesses that think this way don't last very long. It's amazing to me the arrogance that many entrepreneurs have (In all industries). You have a competitor, trust me. Get to know them. Get to know them very well. Differentiate yourself based on value (not cost) or you are toast.