It is a subject due smugness and condescension. You linked to a David Frum opinion piece based on one book published by Sentinel over five years ago. I'm not trying to discuss it with you, I'm trying to dismiss it for you.
I'm still not 100% sure of how hubski works. I'm not the original poster of this article, but I did share it. Is that what you mean by saying I linked to the article? In any case, I've been wondering what people think about this because it does challenge what some think of as traditional gender roles among other things. As for the subject or article being worthy of smugness or condescension, that's a personal thing. I'm guilty of it in my day-to-day life and it's something that I recognize as a source of conflict that for me at least usually doesn't accomplish much, though I do think it can be used well in certain situations. In any event, I'm trying to be better about it. As the kids say, "whatevs."