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There's a reason Microsoft and Sony have been locked in a deathmatch for control of the living room. Both of them want to be your portal to the world. There's also a reason why Netflix will run on just about any box with the slightest amount of DRM - they don't want to own the bridge, they just want to pass their cattle across it as profitably as possible.
I really don't think the decision to ditch DVDs was about consumers at all. I think it was all about getting into position to battle over streaming rights. Hell, even the Academy has started streaming their screeners...