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It's a similar phenomena compared to what happened after hurricane Katrina, or the BP oil spill, or the Haiti earthquake, or the tsunami in Japan, or the earthquake in Indonesia, etc. I really wish that people weren't as quick to move on, but I do it as well. It seems so far away and irrelevant to me, even though it's terrible and deserves action. I don't have the answer to human apathy, though I wish I did.