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That's a really interesting idea. Are any publishers doing this? It makes perfect sense. They get their markup on the physical book, you get the sense of having a thing, and you get all the convenience of an eBook. Sounds like a win/win.
The only publisher I know that does anything close to this is O'Reilly, who offers a $5 upgrade to include the ebook. As long as the big publishers can sell hardbacks, paperbacks, and ebooks for the full price, we'll never see this innovation take off. It will have to come from customer demand or smaller publishers.