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The real intrusion of privacy is when a company like Google can look at who visits twenty or so sites, and most importantly, what keywords they seek out on each. That's what Google wants to build its search business, but also, that's what you need to profile someone.
Whether or not any of this is moot is another valid issue. Some say privacy is dead, and from a technological perspective, I tend to agree. People aren't going to stop using cell phones, Facebook, the internet and RFID-equipment shopping just because of well-founded paranoia.