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comment by JTHipster
JTHipster  ·  4379 days ago  ·  link  ·    ·  parent  ·  post: Hitler’s Strange Afterlife in India - The Daily Beast

I remember when I didn't think everything was a gigantic marketing scheme.

Then you read about W&K and hit the weird realization that social media essentially functions as a means of cataloguing your interests to create cheap, personalized ad experiences. That life on the web has become a slow echo chamber of everything you already agree with is sent back to you. Everything else can be put on an ignore list.

Not a giant conspiracy of course. Its just smart business. If the author was smart we wouldn't have even noticed. But he didn't and wasn't.