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- Content for children tops the YouTube earnings charts in North America, most of South America, Russia, Sweden, Germany, Portugal, and much of Central and Eastern Europe, Jordan, Israel, India, Indonesia, Thailand, Mongolia, Australia, Turkey, and Kazakhstan. Only in much of Africa do kids’ shows not figure as the most lucrative channels on YouTube. Globally, children’s channels are more popular than gaming channels or those devoted to How-To videos, general entertainment, comedy, or animals, some of the other most popular types of content.