I wouldn't have brought it up if he didn't have receipts. "Western Educated Industrial Rich Democrats (WEIRDs) are a minority, morally speaking." Liberals Think More Analytically Than Conservatives "Experimentally, moral decisions lie along five moral foundations - Harm, Fairness, Authority, In-group and Purity." In five studies with more than 5,000 participants, we found that liberals think more analytically (an element of WEIRD thought) than moderates and conservatives. Study 3 replicates this finding in the very different political culture of China, although it held only for people in more modernized urban centers. These results suggest that liberals and conservatives in the same country think as if they were from different cultures. Studies 4 to 5 show that briefly training people to think analytically causes them to form more liberal opinions, whereas training them to think holistically causes shifts to more conservative opinions.