- You wouldn’t place a price tag on your freedom to speak. We shouldn’t place one on our privacy, either.
What we can do about them needing to go to the well forever:
- Much of your information has an expiration date, and companies that rely on it will always want to come back to the well for more of it. As the source, consumers should have more of the control.
The idea of your data having an expiration date is probably the most important thing in this article... not for the consumer whose data is being monetized, but for the buyer who assigns a value to that data in the first place. My synthesizer arrived today. I should be able to mark that fact somewhere, so I stop receiving ads for the EXACT SAME THING I ALREADY PURCHASED. If I am Reverb.com or MusiciansFriend or Sweetwater, I would REALLY want to know that, and hit the consumer hard with ads for 1/4" cables, and MIDI cables, and external controllers, and DAW plugins... But no. My ads are full of Behringer Poly D ads. I once owned the URL "AdChoice.com", and had conceived the idea of an opt-in advertising platform. The idea was way too early and never took off... and I let the URL go. Please note that every single Google ad you are fed has a little name in the upper corner which is "AdChoice". That could've been my first million dollars. Sheesh.