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- There’s evidence all around us--whether it’s watching someone gush over the sleek design of a new phone and then seek out the perfect hand-carved, petrified-jungle-wood case to put it in, or the proliferation of farmers markets in big cities--people are looking for, and need, realness. There is a powerful urge to get in touch with what they believe is a more “real” world, and it’s leading us to a place where signs of realness take on greater value.