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I found a few posts that were obviously scraped from other sites and had some words replaced by synonyms (probably according to wordnet), e.g. this one includes the original byline linking to the author's posts on buzzfeed, where the original and more coherent article is the first listed. So they're plagiarizing clickbait and it reads strangely because they're making a half-assed attempt to hide it. As to why, I have no idea, I read through the source for a couple of pages and there's nothing shady in it. My best guess is it's an experiment, and once they're satisfied they can reliably game google they'll do something with it.