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comment by rrrrr

I can't tell whether the video here is supposed to be absurd or whether people who spend their lives developing a burger-flipping robot have lost all sense of absurdity.





kleinbl00  ·  2176 days ago  ·  link  ·  

Pretend you're a video editor on Mandy. You have no steady gigs. Someone needs a video cut and they're offering $50.

You probably crank through a dozen of these videos a day. This one is particularly shit as you're supposed to assemble something out of nothing - you have maybe two actual clips of the fuckin' robot flipping burgers, and for SEO usefulness you need to cobble together a clip of at least a minute.

So you raid the shit out of stock libraries - nobody is even going to notice you've got a Fanuc and a US Robotics in there - and you tie it all together with a bunch of bullshit white people writing gibberish in xterm windows.

What nobody knows but you, of course, is that the original music you cut it to was Yakkity Sax. Because you start out with all this bullshit cut to Yakkity Sax. And then, same as always, you mute Yakkity Sax and drop in BullshitBombasticOrchestra48k.aif because all these bullshit Mandy editing jobs want BullshitBombasticOrchestra48k.aif because they're so bullied and punched around by the bullshit tech firms that the creatives behind the campaign aren't even self-aware anymore. So you started the gig at 9 and it's 10:30 now which means you're half an hour behind so you launch that fucker and actualized a rate of about $30 an hour which is a little less than half what you'd be making if this was real work and you hope there's more bullshit on Mandy because rent is due in two weeks.

rrrrr  ·  2176 days ago  ·  link  ·  

Absolutely plausible - thanks. It seems there are only 3 music files in use in the marketing business these days: the one you mentioned, the upbeat quirky fun one with the acoustic guitar strumming and claps, and the one that sounds like an endless intro to a lost U2 song circa 1987 that never quite arrives. Honestly, these folks should have gone with number 2. Or Yakkity Sax.

kleinbl00  ·  2176 days ago  ·  link  ·  

There was a time when every third piece of music you saw on cable or the Internet was from Final Cut Pro's stock music library.

goobster  ·  2176 days ago  ·  link  ·  

And nowadays every piece of music on every Kickstarter or social media ad is stock music from GarageBand. I can identify almost every one of them by name...