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I suppose for the same reason a few of my profs throw pictures of their kids into the slide deck. The love parents feel for their children is so strong you want to share that excitement with others. Having a gender reveal party is another way of revelling in the excitement of having a child and catching everyone else in a moment of suspense. Also it is possible a lot of these people don't believe in the validity of being transgender. A large segment of the American population still has a problem with homosexuality so there is clearly a lot of work to do. Selling explosives to these people surely doesn't help.