The article I read about this somewhere said he and his family own quite a bit of real estate and are not hurting for money. The turd just doesn't want to dip into his own coffers.
His parents have money. Now - let's suppose you're a fine upstanding ophthalmologist with a shit ton of cotton fields. Do... you enjoy having Mother Jones up in your business about your farm subsidies? I reckon thanksgiving has been tense at the Spencer household for a while now. A little hat-in-hand contrition might be just what Daddy ordered.
He ain't hurtin' for money, that's for sure. Which could certainly be part of the strategy: look poor and fewer people will try to pickaxe your liquidity. Beg for money? Provides unity. Uniting behind a common cause and all that. Let's be honest, if he gave a shit what the normies think he wouldn't rawk Hitler's haircut. But I suspect we're going to see developments.