Someone somewhere (mighta been Twitter) that Facebook is a monopoly. It's not, though. It just happens to be the only social network anybody bothers with.

Once upon a time Digg was the only aggregator anybody bothered with. Then they decided to monetize and they were dead within two weeks. Everybody bolted for Reddit and never turned back. Of course, traffic was higher-quality back then and people had better taste and the only people bothering with aggregators were computer nerds but the point remains:

Reddit makes no money but is worth $1.8 billion. Put that in your pipe and smoke it. As soon as they have to make money, they'll have to act like they respect their customers (advertisers) and advertisers will go out of their way to avoid pissing off the people buying their soap.

It's my opinion that the horrible stuff Reddit gets away with, they get away with because nobody holds them accountable. As soon as they have to sing for their supper like every other company in the history of mankind, they'll sing a different tune.