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This reminds me of how David Bowie incorporated himself and went "public", that's right... you can own shares in David Bowie. I know that others have done so as well; Martha Stewart, I think Howard Stern either did it or was thinking about it. I realize that they also have things that they produce and it's beyond simply their persona's, but still it's the extreme of a person being a product. When these people die, their likeness will belong to a number of shareholders. I read that the owners of the MLK estate charged close to a $million to use his likeness for his memorial in DC. That's just craziness.