The thing that amuses me is that Tiffany doesn't put much effort in explaining themselves. There's no craft. It's just Target ware for people that don't understand more, yet have some money.Tiffany’s chief artistic officer, Reed Krakoff, said of Everyday Objects: “What makes the collection unique is that it incorporates the best quality, craftsmanship and design with a level of functionality that allows you to use these things every day”.
It's really reminiscent of the "Derelicte" campaign from Zoolander. I don't think it's Targetware. I think it's supposed to ridicule the fact that most people can't afford this stuff. Remember the bankers who hung out on their balconies above Zucotti park drinking champagne while Occupy was happening, laughing and taunting? Those are the people who would buy a $1000 tin can. It's not lack of understand; it's deliberate antagonism.