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comment by mk
mk  ·  4475 days ago  ·  link  ·    ·  parent  ·  post: Microsoft's new logo

I agree. IMO it was a smart move to embrace the basics.

They could have pulled one of these:

Such a mistake.





zebra2  ·  4475 days ago  ·  link  ·  

I don't know what pepsi was smoking when they came up with that. It doesn't even look good right now.

mk  ·  4475 days ago  ·  link  ·  

This response by Lawrence Yang is priceless:

cc  ·  4472 days ago  ·  link  ·  

They were tripping balls, that's for sure:

http://creativecriminals.com/documents/pepsi_gravitational_f... (pdf)

mk  ·  4472 days ago  ·  link  ·  

    BREATHTAKING is a strategy based on the evolution of 5000+ years of shared ideas in design philosophy creating an authentic Constitution of Design. This chart documents the origin and evolution of intellectual property.

I suppose they need to justify the bill.

The golden ratio application to the Mona Lisa is hilarious.

b_b  ·  4475 days ago  ·  link  ·  

I agree. They totally lost the balance, which was (I assume) part of the the appeal of the original design.