I think since Tesla and Volvo both fit the mid-high range of cars, they're pretty comparable. I just got done reading the NPR Article on Volvo's shift towards electric and just like the Guardian article, they clearly state that Tesla is a motivator towards their change . . .

In a press conference in Stockholm on Wednesday, Samuelsson called Tesla "a tough competitor," and said that with this decision, "we are really becoming the second premium carmaker in the world which will be ... also electrified."

One of the things I find interesting is that on Hulu right now, there are commercials for both the Mazda 6 and a Chevrolet SUV (which I believe is the Equinox, but don't quote me on that) that shows their premium interior offerings. It makes me wonder if car companies recently did a study and found that people are starting to worry about interior fit and finish, reduction in NVH, etc. I'm not gonna lie. Sometimes when I'm driving the FR-S for long distances, I kind of wish I had a Buick instead. Then again, sometimes I look at a Toyota Tacoma and wish I had that instead. So in general, min-maxing for a sports car is a great idea when you really want a sports car, but when all you have is a sports car, sometimes it's very obvious what you're missing out on.

Edit: Those Smart numbers. L-O-Fucking-L