For sure. I mean, I think they have to. Their price point is pretty much on par with Champagne, which has had put in a lot of money and energy into marketing itself as the cream of the crop of sparkling wine (though, to be fair, methode champagnoise is significantly more time- and labour-instensive than most other methods of producing sparkling wine, though Champagne isn't the only place that uses it). Haha, yeah. It's always kind of funny to see the contrast between the oenologists/marketing people and the people who actually look after the vineyards. People who make wine (even in Champagne and Burgundy) are farmers at the end of the day. They're pushing pretty hard to get you to care, for sure.
And there's some damn fine wine grown in Yakima, which is Rehh-hedNECK.