Maybe you aren't turned off by it, but you don't think the average blue collar worker will be? "You work 50 hours/week for your $50k per year and pay 25% tax on all of it, and this guy only pays 17% on the part that the government knows about. The rest he hides in Switzerland and the Cayman Islands so their companies and governments can make money on it. Oh and by the way, he made that money by closing factories in the US." Who cares if its 100% accurate or if most people would also tax shelter their millions if given the opportunity? Run that in a union hall and at your average unemployment office and see how pissed the people get, maybe with a backdrop of him cheerfully bantering about his wife's several Cadillacs. I think it would be an effective strategy to get already left leaning people to come out and vote, many of whom did not in 2010. Playing the flip-flop angle doesn't sell to me, because he flip-flopped away from the President's position on most issues. Conservative people who care about social issue will think that at least he's saying the right thing now, and he's the best they have. Obama flip-flopped on gay marriage and it seems to be working for him.