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The way I understand it is that trade agreements like TTP mean that the lowest common denominator is used, whereas the EU strives for regulations that are above the average of most of the countries involved. For example, much of the EU nature policies are modeled after the Dutch policies that were one of the leading environmental policies back in the day, so the EU enforced that level of nature protections across all of Europe. TTP could mean that products that do not live up to EU standards could still be sold here, a double standard which many deem unfair.