Who are all these people? "Friends" doesn't represent me, nor my friends, nor colleagues, it doesn't feel like there's some huge pull towards it from my generation. If anything it runs counter to what I and others around me want to experience. Ultimately this article is saying that that's what people want to go back to, some sort of vapid and shallow and homogeneous lifestyle because that's apparently what this generation thinks of when they think of the 90s? When we were all between the ages of what, 0-18 when Friends was actually on?. I shudder at that thought. If it isn't obvious I really don't like "Friends".Friends was not only born of that era but may, in hindsight, embody it more completely than any other TV show. Sexier than Cheers, less acerbic than Seinfeld, Friends existed at the sweet spot of populist mass entertainment and prescient pop escapism.