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Not gonna lie, dude. I did a thunderous demographic analysis with veen's help when we sited the birth center. But before I put my faith in my own math (15-minute isochrones containing the highest number of white women 25-35 with some college education, from census data), I mapped out all the Whole Foods Markets. 100% correlation. Out of 150 midwives in LA, there are 4 that aren't within 10 minutes of a Whole Foods. Then just to see, I looked for a negative correlation - I decided that Five Guys' market demographics probably overlapped the alternative birth community by coincidence at best. 0% correlation.