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"People say 'It's all about the story,'" Hendrickson said. "When you're making tentpole films, bullshit." Hendrickson showed a chart of the top 12 all-time domestic grossers, and noted every one is a spectacle film. Of his own studio's "Alice in Wonderland," which is on the list, he said: "The story isn't very good, but visual spectacle brought people in droves. And Johnny Depp didn't hurt."
Maybe: http://boxofficemojo.com/alltime/domestic.htm
But when you adjust for inflation, maybe not: http://boxofficemojo.com/alltime/adjusted.htm