In addition to not existing on any level in the public consciousness, for the very very few that have heard of them, they had an extremely weak call to action. I signed up, did the questionnaire, got an email to a questionnaire, and after that, the next four out of five emails I received were solicitations for donations. The only exception was an email that did not have a clear call to action. They never listed the steps in the process and asked me to do anything to meet a specific goal.

When I read that blurb above, I sort of thought "huh? I never knew I could click to vote already, or that the voting was closed"

Maybe it's my fault for not spending more than the 35 minutes I spent taking their on line questionnaire. Maybe I should have dug in and researched more to find out what exactly I needed to do....but I didn't. When you're asking the population to vote in a new way that they are not used to doing, I think that educating them is paramount, and needs to be done effectively or you are wasting your time. The average voter is not an activist, and I feel like that's what Americans Elect was asking people to a large extent. Not exactly a formula for success.