I agree, I think it's a good strategy. Better to be a successful second tier company than a first tier one constantly on the verge of bankruptcy. And the niche they're in is one where customers seem really happy with their cars. I suspect we're both looking for roughly the same thing in our next cars. My challenge is I want all wheel drive, but I don't want a big vehicle, and I want decent fuel economy. I've always had front wheel drive, but I drove a rental four wheel drive small SUV in snowy mountains and was amazed how much better the grip was. Living in Wisconsin, I think I want all wheel drive next time. On paper, I like the new Honda HRV and Maxda CX-3, though I've yet to see them in person.
This is something that both Mazda and Subaru do quite well and I think part of it is because they're not volume sellers like Toyota, GM, etc. Because they're willing to be a niche brand, they're able to play to their niche strengths. As a result they are able to hold onto what makes their brands special. Interestingly enough Ferrari, a really niche brand, is currently looking at expanding their sales. How that'll end up for a company that thrives on both exclusivity and image control will be interesting to see.Better to be a successful second tier company than a first tier one constantly on the verge of bankruptcy. And the niche they're in is one where customers seem really happy with their cars.
I want a 4 door hatchback that does not suck. The hatchback is perfect for me, and the Ford and Chevy ones that I have sat in and test drove just feel cheap. The Mazda 3 "wagon" I drove was amazing, but fitting the telescope and camping gear in it is going to be tight. If Ford offered the Edge in a decent trim with a hybrid engine, I'd be on that, even if it is a bit too big for me.
My shoulders are wider than the seats in the CX-3 and it was uncomfortable to sit in it for the test drive. I'll have to look at the HR-V. The Fit, however, was a midget car. I have long legs and wide shoulders and I barely fit in the driver seat.
Yeah, compact and sub-compact cars definitely have their place, though you'll be making sacrifices one way or another with them (which is true with any car category to be honest with you). If driving comfort and storage space are both an issue for you, I'd highly recommend you check out crossovers, and subcompact and mid-size SUVS. There are some really nice ones out there and their prices are comparable to sedans. Out of curiosity, what are you driving now and how do you like it?