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I suspect things will improve - not fast enough, and not with enough quality, but they'll improve. Cell phone contracts are pretty much pure margin; they're amortizing the build-out so it's not like they're getting free money but that amortization can be pushed out if it justifies more customers. Market forces in the US have made cell plans a lot less rapacious. I remember when plans came with different numbers of texts per month. Nowadays it's nearly impossible to buy a plan without free MMS.