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Point taken, but to be fair, I honestly don't find Apple products as intuitive as they're hyped up to be. For example, shuffling a playlist on the iPod, turning on 3G was quite annoying on the updated iOS, print screen, actually closing apps, etc. While it's simple once you figure it out once, it is definitely not so simple that an elderly person whose never used a computer before would get (would someone whose never used an Apple product before think that double clicking the button brings up a list of open apps that they thought they have already closed?). I find that people really like the elegance and design of the products, which drives them to learn more about it and play around with it to figure things out.
I don't think people will have much difficulty navigating around Windows Phone, and I believe it is just a question of the coolness factor.