I'm a relationship builder for the most part. I think what you are selling has an impact on what kind of salesman you need to be. Tending bar is very condusive to relationship building. Some times I'm a challenger. "Do you like to have fun?" customers eye flash to mine a little surprised that the transaction is leaving the script. Before they stumble out an awkward answer "because I was watching you guys... And I thought, these might be people who like to have fun... So do you?" "uhhhh, yea, I like to have fun... " "Well... I have just the shot for you guys, I'll get you into it for $5.50 a piece, it's going to be great." "what's in it?" "Hold on, I thought you just said you liked to have fun...fun is spontaneous, it's filled with delightful surprises." I put on a disappointed air "Well if you don't like fun I'll jut get you guys your gin and tonics and PBR's." "Wait, I like fun, 5.50? I'll do it!" "You won't be sorry." Load them up with a tray of shots that take multiple glasses and instructions. The person who bought the round takes it all back, lead their friends through the instructions and is a hero of booze and fun.
I love it! Seriously, that's a great example of challenging someone and providing a legitimate service. You are the "fun" consultant. -great gig.