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comment by cgod
cgod  ·  3379 days ago  ·  link  ·    ·  parent  ·  post: My customers are my friends. Ummm.... NO, THEY'RE NOT!

I'm a relationship builder for the most part. I think what you are selling has an impact on what kind of salesman you need to be. Tending bar is very condusive to relationship building.

Some times I'm a challenger.

"Do you like to have fun?" customers eye flash to mine a little surprised that the transaction is leaving the script. Before they stumble out an awkward answer "because I was watching you guys... And I thought, these might be people who like to have fun... So do you?"

"uhhhh, yea, I like to have fun... "

"Well... I have just the shot for you guys, I'll get you into it for $5.50 a piece, it's going to be great."

"what's in it?"

"Hold on, I thought you just said you liked to have fun...fun is spontaneous, it's filled with delightful surprises." I put on a disappointed air "Well if you don't like fun I'll jut get you guys your gin and tonics and PBR's."

"Wait, I like fun, 5.50? I'll do it!"

"You won't be sorry."

Load them up with a tray of shots that take multiple glasses and instructions. The person who bought the round takes it all back, lead their friends through the instructions and is a hero of booze and fun.





thenewgreen  ·  3379 days ago  ·  link  ·  

I love it! Seriously, that's a great example of challenging someone and providing a legitimate service. You are the "fun" consultant. -great gig.

cgod  ·  3379 days ago  ·  link  ·  

I don't know how it applies to coffee yet but I'm sure there are hooks to broaden people's pallets in ways they might enjoy.