Hyperbole aside, don't think about boycotting Amazon as a way to hurt Amazon. They're an absolutely huge company and they have so many customers day in and day out, it's hard to imagine it sometimes. If you and I and everyone else on this thread up and decided to stop purchasing from Amazon forever, they'd never even notice. We wouldn't affect them. Instead, think of boycotting Amazon as a way to help out smaller companies. Because they're so much smaller the same purchasing dollars that Amazon won't notice missing actually have a more substantial impact. This is even more true when you turn away from online purchases and purchasing from places like Wal-Mart and Best Buy, and buy from local mom and pop shops. Your purchases not only help keep your local businesses open, and by extension support the families of the people that own and work at those businesses, but it also keeps your money local and contributes to keeping your local economy healthy.