Don't know about the states, but there was quite the fear mongering media crusade against vaping here in Germany. I still see more people using E-cigs every day.
That's my point, there may be a push against e-cig, it did not work at all. Every smoker I know did try vaping . The sad news is: none stopped normal cig. It's anecdotal, I know. But it make sense. You're addicted, you'll want the better addiction: nicotine+ sugar that come in normal cig with their caramel flavored tobacco.
Sure, people go for e-cigs anyways. But we actually have to deal with plenty of misinformed people who believe they need to enlighten us about the dangers of vaping. Worse, the propaganda has paved the way for restrictive legislation and severe taxation of liquids. Personally (and therefore equally anecdotal), I stopped smoking completely in favor of E-Cigs and I know quite a few people who have done the same.